Fiat Interactive Ad
design / UI/UX design
For many years at true[X] media, creating designs for the company's interactive ad units was my bread and butter. I worked together with the account strategy team on hundreds of projects, designing interactive advertising experiences for countless big names in automotive, film and television, consumer goods—pretty much anything and everything that gets advertised. I am highly experienced with working with brand assets, and following style guides to develop custom designs and elements.
"The Fiat 500X has one simple goal – to get you where you’re going in style." This true[X] activity puts the user behind the wheel to hit the slopes in a dynamic side-scrolling adventure through different snowscapes, introducing the car and allowing the user to explore the impressive safety features of the 500X.Working with agency assets from the “SNOW YOUR ROLL” Fiat campaign, and together with the Creative Director and Strategy team at true[X], I designed the user experience and many of the layered landscapes within this interactive ad unit.
"The Fiat 500X has one simple goal – to get you where you’re going in style." This true[X] activity puts the user behind the wheel to hit the slopes in a dynamic side-scrolling adventure through different snowscapes, introducing the car and allowing the user to explore the impressive safety features of the 500X.Working with agency assets from the “SNOW YOUR ROLL” Fiat campaign, and together with the Creative Director and Strategy team at true[X], I designed the user experience and many of the layered landscapes within this interactive ad unit.
