Renée Lusano

Following the merger and rebrand of true[X] and Gimbal into Infillion, the company wanted to make a memorable debut at the 2022 Cannes Lions Festival of Creativity. Infillion transformed an outdoor terrace at the Hôtel Barrière Le Majestic, overlooking Cannes' Boulevard de la Croisette, into the Infillion Garden—a branded destination for client meetings, networking, and events. Working alongside Infillion's marketing and creative teams and event production partner Clik Events, I was responsible for developing and executing visual designs that carried the company's new brand identity throughout the space. My work included environmental graphics, event invitations, digital experiences, printed signage, and custom branded merchandise.

The creative team selected a Neon Jungle concept that combined lush tropical imagery with vibrant neon typography and graphic elements. Working within this established direction, I developed visual assets that integrated Infillion's branding into the garden environment while maintaining a consistent aesthetic across digital, print, and physical applications.

In addition to the Infillion Garden activation, I designed a series of digital invitations for exclusive client events held throughout Cannes Lions week. Each invitation reflected the atmosphere and location of its respective experience, while maintaining a consistent visual language through expressive typography, photography, and color. The designs balanced Infillion's branding with the distinct personalities of a private dinner in Mougins, a seaside dining experience, and a day in Saint-Tropez.

To extend the Neon Jungle aesthetic throughout the Infillion Garden, I developed a custom tropical foliage motif for branded merchandise and décor. Starting with an existing vector pattern, I reworked the botanical illustrations using a selection of Infillion's new brand colors, creating a distinctive design that could be adapted across custom Hawaiian shirts, tote bags, and decorative pillows.The shirts became an unexpected highlight of the event, with numerous attendees asking where they could get one. The coordinated merchandise helped bring the new brand identity into the physical environment, creating a cohesive visual experience across the space.

The finished activation brought together tropical greenery, neon signage, custom graphics, branded furnishings, and coordinated merchandise to create a distinctive environment for Infillion's Cannes Lions presence.Seeing the designs translated from digital artwork into physical applications was a rewarding part of the project, demonstrating how a cohesive visual system can connect numerous touchpoints into one immersive brand experience.