Infillion in Cannes Event Design
art direction / design
Cannes Lions Festival of Creativity in Cannes, France is one of, if not the biggest advertising industry sales and marketing events of the year. After the major merging and rebranding of the two ad-tech companies true[X] and Gimbal into Infillion, the marketing team understandably wanted to make a big impression at Cannes in 2022. Infillion leased an outdoor patio space at the 5-star Hotel Barrière Le Majestic, at a prime sea-facing location along Blvd de la Croisette in Cannes. The marketing and creative teams worked together with event specialists Clik Events to design, build out, and furnish the empty patio into the "Infillion Garden". My job was to develop designs in this year's "neon garden" theme to seamlessly weave the Infillion branding throughout the space. I art directed, and created designs for the event’s branding, client invitations, interactive digital experiences, printed signage, and client gifts. My design for the team's custom Infillion Hawaiian shirts was a big hit.
