Interactive Fiat Ad

The Fiat 500X has one simple goal – to get you where you’re going in style. This true[X] activity puts the user behind the wheel to hit the slopes in a dynamic side-scrolling adventure through different snowscapes, introducing the car and allowing the user to explore the impressive safety features of the 500X.

Working with agency assets from the “SNOW YOUR ROLL” Fiat campaign, and together with the Creative Director and Strategy team at true[X], I designed the user experience and many of the layered landscapes within this interactive ad unit.