SUPERBIRD Branding Refresh
art direction / design
In 2021, I joined CKBG as Art Director and worked to refresh the visual identity of SUPERBIRD, a ready-to-drink Paloma cocktail brand. While the product packaging already had a strong, distinctive personality, the brand’s supporting assets were inconsistent and lacked a cohesive visual direction.
Building on the existing tattoo-inspired artwork, I developed a bolder, more playful visual language inspired by the cocktail’s signature ingredients—ruby red grapefruit and agave. I incorporated vibrant colors, expressive typography, and bird-inspired graphic elements to create an identity that felt as bold and spirited as the drink itself.
The refresh included updated brand guidelines, a redesigned website, and a new visual direction for Instagram, bringing greater consistency and personality to SUPERBIRD’s digital presence and marketing materials.
Building on the existing tattoo-inspired artwork, I developed a bolder, more playful visual language inspired by the cocktail’s signature ingredients—ruby red grapefruit and agave. I incorporated vibrant colors, expressive typography, and bird-inspired graphic elements to create an identity that felt as bold and spirited as the drink itself.
The refresh included updated brand guidelines, a redesigned website, and a new visual direction for Instagram, bringing greater consistency and personality to SUPERBIRD’s digital presence and marketing materials.
